Lessons I’ve Learnt. Whats me wanting a haircut got to do with business. Read on & I’ll tell you.
I was in Florida a few years ago. I wanted a hair cut. Take one look at my hair, its a simple zero with the clippers. Nothing tricky or fancy. Usally takes 5-10 mins max.
I walked into a local hairdressers. They were empty. Can I have a haircut please, sure, first you need to register.
We cant give you a haircut without registering. Ok, I said, register me
Name. Address, were easy. Then home phone number. I’m renting a house, I dont have a home phone number. What about my mobile? Is it US? No. Its Uk, sorry thats no good
Sorry without a home phone number we cant register you & give you a haircut.
Eventually, another member of staff had to use their home phone number to get me registered. I got my haircut.
What a load of nonsense.
I get it, some marketing expert has told them to build up a mailing list of customers, a way to keep in touch with them. Thats a great idea.
But, tech had gone wrong, tech was making them look stupid, tech was geting in the way of their business. Yes, tech can be great, but it can also ruin your business.