> You need to be available often at short notice
> You need to take radio interviews seriously
> You need to thoroughly prepare
> You need to stop trying to wing it
> You need to be highly opinionated about your expertise
> You need to make your points fast & without waffling
> You need to have a great personality
> You need to understand how radio differs
> You need to avoid many of the common mistakes
> You need to learn how to max the interview process
> You need to learn the major do’s & dont’s of an interview
Here’s how to get that call from Radio, TV & Newspapers as a subject matter expert when a story breaks. This can be great for more visibility, credibility & exposure
Over the years, I’ve done over 230+ radio & tv interviews. It was the backbone of my marketing. It helped me to get more clients, better paying clients & more business leads & opportunities.
There are several key things you need to be doing. You need to have a strong focussed niche, you need to be highly opinionated about that niche. You need to be posting, blogging & commenting on that topic.
You need to become known as a go to person on that topic. This takes longevity, patience & consistency of message. But you also need to have your own set of views & opinions. If you’re claiming you’re an expert, then you need to act like it.
Most of you dont get it. When it comes to being on the radio as a subject matter expert, sadly most of you dont understand why you should bother
Let me explain because when you do understand the power of being on the radio as an expert guest, you’ll want to do hundreds of interviews.
Radio interviews are FREE to do.. Thats gotta be good
You can do radio interviews whilst in your underpants in your home. Not the biggest reason but its cool
You’ll get tonnes of extra exposure, visibility & credibility. Again, not the main reason, but a goodie.
The main reason is what it does for you in the mind of your clients & potential customers. You’re an expert guest on the radio, you must be awesome, you must be a go to subject matter expert, you must be highly sought after
You dont need to sell yourself, you dont need to compete on price, you have all the credibility you need. The result should be more clients & better paying clients
I should know, I’ve done well over 230+ radio interviews. It was the backbone of my marketing. It got me tonnes of clients, better paying clients, more business leads & opportunities
Dont miss out, there are other subject matter experts who are getting the calls from Radio, TV & Journalists for expert opinion and views. That could be you
> Prepare.. Most folk think they can just wing it
> Take it seriously.. Most dont.
> Dont waffle, radio is not a place for long winded stories
> Get to the point fast, prepare bullit points of your answers
> Be highly opinionated. You’re the expert.. Act like it
> Dont be a Monotone Mike or a boring Barry
> Stop trying to non stop promote your book
> Make sure your online presence is up to date
> Dont be frightened to steer the conversation
> Have solutions & ideas as well as what the problems are
> Keep things simple
> Dont use acronyms
> Remember who your audience are