Reasons why you may want to consider being an expert guest on the radio.

Its totally FREE to market yourself

You can do it from your home

You can demonstrate your knowledge & experience

You can get more visibility for your business

You can get more credibility for your business

You can get more exposure for your business

All these reasons are great. But they’re not the main reason. The main reason is that if you start doing a lot of radio interviews, you get perceived from your clients as the go to person on that topic.

You’re no longer the same as all your competitors. You can differentiate yourself. You will start to attract more clients & better paying clients.

I should know, that is exactly whay happened to me. I’ve done well over 230+ radio interviews. It formed the backbone of my marketing.

It allowed me to get tons more clients & better paying clients & loads more business opportunities.

If you want to learn how to get the max from being an expert guest on the radio, all you need is 30mins with me. It will cost you £95 but after you will know how to get more gigs, major do’s & dont’s, common mistakes to avoid & how to max the interview.

Contact me for more info & to make a booking

My 1st radio interview as an expert guest could have been a total disaster.

My 1st radio interview as an expert guest could have been a total disaster..

It was 2008/09 I think.. A researcher from the BBC world series called me. They wanted a Twitter expert to come on the show & talk about the recent phishing scam going round Twitter.

Phishing is when you think you’re on your banks website for example but really you’re on I’m about to rip you off dot com

I was fully up to speed on all things Twitter & after a few mins with the researcher she agreed I was the man for the job.. It was at BBC hq in Aldwych (not there anymore)

I spent hours preparing like crazy. This coud be massive for my career. Prepare, prepare, prepare.

I got to the station, waited for the green light to come on, went into the recording studio, the presenter gave a thumbs up, the red light came on.

Remember, I’m there to talk about phishing scams on Twitter. The presenter looked at me & said ” Mark. What do you think of the Dalai lama joining Twitter”?

OMG, live radio, this was not what I was hear to talk about. Fast as a speeding arrow I replied ” Him joining Twitter was great, it shows its gone mainstream, but i’m here to talk about the phishing scams going through Twitter”

Boom. He looked at me & asked me about that..

Interview saved.

What are the real benefits of being an expert guest on the radio

You can do the interview at home – coolio

You can demonstrate your knowledge & expertise to a large audience – great.

Its free – thats nice.

But the real benefits are when you really understand the value of being doing a load of radio interviews as a guest expert.

The real benefit comes from how you are now perceived by potential customers and clients.

You can differentiate yourselves from your competitors and potential clients who will now see you in a totally different light.

You can position yourself as a go to expert by the media. This will allow you to charge higher fees & to get better quality clients.

I should know, its exactly what happened to me. Over the years I did well over 230+ radio interviews as an expert guest. It formed the backbone of my marketing.

The result is that it got me far more clients and more importantly better paying clients. I had tons of visibility, tons of exposure and tons of credibility.

If you want to get the max from being an expert guest on the radio, all it takes is £95 and one 30Min session with me. I’ll explain all the major do’s & dont’s, common mistakes to avoid, ideas to get more gigs & how to max the interviews.

Contact me for more info & to make a booking

Top tips to pitching radio shows to be an expert guest

Being an expert guest on radio show can be fantastic for getting you more visibility, more credibility, more exposure which should lead to you getting more clients & better paying clients.

I should know as being an expert on radio shows was the backbone of my marketing plan. It got me tons more clients & better paying clients.

Here are some tips on how to pitch a radio show to be an expert guest:

Biggest mistake is to pitch, tweet, message the shows hosts.. You need to make contact with the shows researchers or producers.

Listen to the show. Understand the format of the show, the style of the presenter & the audience.

Like radio get to your points fast, no waffle, padding or long stories. Why are you a perfect person to be a guest

Tell them you understand radio & how it works

Tell them you’re highly opinionated on your topic of expertise

List other radio interviews you’ve done.

Tell them why you have different thoughts on a particular topic.

Explain how their listeners will benefit from your tips, solutions, ideas & opinions

If you want to learn more a 30mins session with me for £95 is all you need.

Contact me for more information & to make a booking

How can you become a great expert radio guest

Being on the radio as an expert guest is way different to perhaps many of the other speaking things that you may do.

There are massive reasons why you should want to be on the radio as an expert guest. Its fantastic for your visibility, gives you more credibility, more exposure and should lead you to get more clients & better paying clients.

Here are some tips on how to be a good radio guest.

Prepare, Most folks who go onto the radio simply try and wing it.

Professional, Sounds obvious but turn up on time & make sure the sound quality is as best as it can be.

Dont waffle or try to pad things out. This is radio you need to get to the point fast.

Dont bother with rambling stories.

Be opinionated. Thats why you’re on the show to give your expert opinion.

Know your topic. Really know your subject matter inside out.

Have a personality. No one wants to listen to a boring Brian or monotone Mike.

Understand who the radio show is aimed at. Understand their audience & what makes them tick

Keep things simple. No time for complex answers or points

Stay focussed on why you’re on the show & what you’re there to talk about.

Listen to the show before hand. Get to know the hosts style.

I’ve done well over 230+ radio interviews. It was the backbone of my marketing plan which got me tons of clients and better paying clients. If you want to learn from someone that gets it, the cost is £95 for a 30 mins session.

Contact me for more information & to make a booking.

How to get radio interviews

Being an expert guest on the radio can be fantastic for getting you more exposure, more visbility, more credibility which should lead to more clients and better paying clients.

Here are some top tips on how to get radio interviews & how to get the most from them.

You need to be available often at short notice.

You need to take radio interviews seriously

You need to thoroughly prepare

You need be very opinionated about your expertise

You need to make your points fast & without waffling

You need to have a personality

You need to understand how radio differs from other things

You need to avoid many of the common mistakes.

You need to learn how to max the interview process.

Being a regular on the radio as an expert will be great for you. Yes, you may only be on the show for a few minutes but in terms of separating you from your competition and giving you masses of credibility its priceless.

I’ve done well over 230+ radio interviews.. I get it, and after spending £95 for a 30min session with me, you’ll get it too.

Contact me for more information and to get started.

Expert radio guest interviews are a top way to market your business.

A simple FREE way to market your business that done well will get you tons more exposure, tons more credibility, tons more visibility which should lead to more clients & better paying clients.

I’m talking about being an expert guest on a radio show. It’s a fantastic way to get you more business opportunities.

I should know. Over the years I’ve done well over 230+ radio interviews. It formed a massive part of my marketing strategy. It worked, cost me bubkas & got me tons of clients & better paying clients.

But. You need to have a strategy to get the interviews, need to know how to Max the interviews, need to know common mistakes to avoid & the major do’s & dont’s.

That’s what I’m here for. 30mins with me for £95 is all you need. I get it & you will get it too.

Contact me for more information & to get booked in.

When it comes to being on the radio as an expert guest, most folk simply dont get it.

You’re on for a few minutes and thats it. But when you truly understand the power of being on the radio as an expert guest, you’ll want to do hundreds..

You can often do a radio interview whilst in your underpants in your own home.. not the biggest reason but its coolio. You’ll get tons of extra exposure, visibility & credibility. Again not the main reason but a goodie..

The main reason is what it does for the mind of your clients and customers. You’re an expert guest on the radio, you must be awesome, you must be the go to person on that topic, you must be highly sort after..

You dont need to sell yourself, you dont need to compete on price, you have all the credibility you need. You’ll get more clients and better paying clients.

Thats why its really worth getting on the radio as an expert guest as much as you can.

If I can help you get more radio interviews as an expert guest, help you get more from the interviews, help you with a strategy to get more interviews, help you avoid the common mistakes, tell you the major do’s and dont’s DM me.

Its £95 for a 30mins session. I’ve done well over 230+ radio interviews as an expert guest. Learn from the very best.

Contact me for more information.

7 things expert radio guests to do screw up their interview.

Being an expert guest on a radio show is an incredible way to get more visibility, more credibility, more exposure which should lead to more customers, more clients and even better paying clients.

I should know, I’ve done well over 230+ expert guest interviews on the radio and it was a huge factor in promoting me and my business and yes.. I definitely got more clients and better paying clients.

Here are 7 things that people do that screws up your expert radio guest interview.

> You dont take it seriously, so dont prepare

> You think you can just wing it, after all its only 3-5 mins

> You love a good waffle & take ages to get to the point

> Frankly, you’re boring, you sound like you just woke up

> You’re not making things simple

> You’re not giving any solutions.

> You’re not opinionated You’re supposed to be the expert..

If you want to do more expert radio interviews AND you want to get the max out of them, then maybe its time to hire someone who gets it, has done over 230 & in 30mins will make sure you get it too.

Contact me for more information.

One massive thing you need to do to get more expert radio guest interviews.

Wanna get more speaking opportunities, Wanna get more opportunities to appear as an expert radio show guest? Wanna get more opportunities from journalists? Wanna get more opportunities from Podcast hosts? Wanna separate yourself from much of your competitors?

Then…..Get highly opinionated.

I’m not talking about giving your opinion on silly things.. You know, red or brown sauce on a bacon roll..(brown sauce all day long) I’m talking about being highly opinionated on all things surrounding your area of expertise.

Over the years I have given hundreds of talks, done well over 230+ radio shows as a guest host & bucket loads of being a guest on Podcasts. My main strategy for getting so many opportunities was being highly opinionated.

Far too many of you play it safe, you want to appeal to everyone, you dont want to commit to a view as you may upset some. Appealing to everyone, you’re actually appealing to no one.

You need to be blogging, writing posts, commenting on other peoples posts, doing videos & Podcasts but you must be highly opinionated.

It does not matter whether your opinion is right or wrong. Its your opinion. But its what draws people your way, its what separates you from the crowd & it makes people want to hire you.