The 3 most important factors for an nft project to be successful & sustainable.

nft project founders & devs need to learn and be aware of probably three of the most important factors when building a long term & sustainable nft project. The 3 things are culture, money & loyalty When it comes to nft’s the community is incredibly fickle. They’ll leave you in an instant for a new shiny nft project.

Don’t think for one second that folks will be loyal to you, your plans, vision, ideas or that you’re a nice fella. Don’t think that the fact that you’re sharing and being nice and communicating effectively will make any difference. It wont. So. How do you create a sense of loyalty? That brings me onto my next point. You need to understand that most nft enthusiasts or nft collectors are in it for the money. They’re not in it for the artwork. As horrible as that sounds, they’re not.

They want to make money. So, a major way to increase their loyalty to you and your nft project is to help them make money on a consistent basis. If folks are making money, its amazing how so few will leave you for another shiny toy. So, give them what they want, not what you want. You need to think like a customer, not like a business. How can you help them to make money sooner rather than later? There’s plenty of things you can action that can create a sense of earning rewards & money today.

Next, is the final thing. The culture. The mindset of most nft folks is short term gains. They don’t think in terms of years, months or even weeks. They typically think in terms of mins, hours & days. That’s an issue. Its an issue because your development plans may well take months. That’s perfectly normal. But your nft community will be getting very anxious after a few days. They’ll be screaming for news, updates, info, when are things happening.

Their mindset is totally unaligned with your roadmap. That folks will end in disaster. You need to firstly manage their expectations and then think about how you can make baby steps, small steps, small updates, break a big thing into very very small pieces and launch them on a very frequent regular basis. This will show them small progress, will appeal to their short term mindset and will stop them from all leaving due to little happening.

As I keep telling clients. The nft crowd are different. You need to really think about things before you launch. I know its tough, i know you might not like it, but its not about you. Its about what else can they be investing their money in that can make them more money.

So.. get these 3 things right.. Culture, money and loyalty. and you’ve certainly got a chance of a long term and sustainable nft project Of course there are other factors as well. But I’ll save them for another post. Cheers

How to build on the success of selling out an nft project

Having a successful nft project sell out is one thing. Continuing and building on that success with a long term sustainable nft project is a totally different ball game & one that I think an awful lot of nft founders, devs & teams are totally unprepared for.

The nft community is incredibly challenging to keep happy. They’re an incredibly fickle crowd, many jump to the next shiny object in a flash, there is little loyalty and you are literally judged over and over on every single announcement you make. So. Here are some tips to help.

Manage their expectations. I believe many of the issues come from your community thinking one thing and you delivering something else. Either in terms of time frame, earnings potentials, future plans, direction of things, unclear in your communications, moving or changing the goalposts, Yes. nothing has to be fixed in the ground, things change, you may need to adapt or pivot that’s cool. But, These things must be communicated effectively and in a timely manner. Remember, for the most part you are starting at the very bottom in terms of trust.

You’re one post away from folks thinking its a rug, a scam, that you’re gonna head off into the sunset with their hard earned money. That part of the reason why its so tough. Everything can be going amazingly well, and then out of no where, someone sees a legitimate eth transfer & boom.

The posts start, you’re stealing the money, Why are you transferring money to yourself or the team. It don’t take long from that for it to totally spiral out of control. 30 mins later and it might well be all over. Total loss of confidence and trust. Next tip.. Run your Discord effectively and properly. You need 24/7 coverage. I’ve personally seen many Discord servers, full of spammers, bullshit, nonsense, as the 1-2 mods are asleep and the founders are not around. It wont take long for total confidence to evaporate.

All your hard work building trust gone in a few hours whilst the spammers run wild. You need to spend the money and have a dedicated, informed and educated mods team looking after your nft project. Next. Don’t give dates and if you do you must must must must deliver on time.. That’s crucial. If you give a date folks will remember that date forever. Its like its been burned into their soul. Yes, things go wrong, this is nft world, IT world, coding world, smart contract world etc.. Developers get sick, things happen. I get that. But your community wont. Remember, they think its a scam.

This will simply pour petrol onto their beliefs. So. If you have a date in mind, add on a few weeks for possible delays & extra testing. Then deliver early if you can.. result will be your community will love you & think you’re a hero. Stop adding tons of extra pressure on yourself.

Next Tip.. Mods are essential, but even more important, your community want to hear from the founder. That’s you. Yes, I know your busy, but you need to be in the thick of it, night and day, answering pretty much the same questions over and over and over. Remember. You’re selling trust and confidence one post at a time.

It will take a consistent long term approach and effort to get that right.. And finally, get an awesome team.. Yes, your mum, girlfriend, boyfriend and aunty might be available, might love you and what your doing, but its probably not going to work with them. You need a team of around 8-10+ folks to look after this and grow your nft business and to keep it long term sustainable. Finally.. This is tough, really tough. Make no bones about it, The real money is what happens after the mint.

That’s where your lie on a beach money can come from. That where your long term pension can come from but it will take massive effort, time, energy and help from others. nft community.

Tips and advice for nft artists starting out.

Stop with the idea of being anonymous.. Who you are, your story, your background, are all massively important to distinguish you from everyone else.. Share, you, where you live, how you work, what difference selling your work can make to your & your family.

Twitter is your very best friend. But You cant just show up & shout buy my stuff. You have to learn the rules of engagement. It takes, time, effort, patience, consistency, having a strong niche, being consistent, being social, helping & supporting others.

Don’t look for magic potions, secret formulas, fast tracks to success, no matter what others tell you, they don’t exist. It takes hard work to get Twitter working for you. But it will become your greatest marketing tool ever if done well.

On Twitter, add an appealing bio, something that helps you to stand out, add links to your Opensea account, blog, website, etc. Look as though you’re open for business. Start tweeting, you need to be active. 3-5 tweets/ day plus the all important replies to everyone.

Add video of how you prepare your work, what’s your inspiration, share the before and afters, what effort goes into your art, where you work, how you work, why you work.. remember.. stories sell nfts, background info on you helps create a narrative that folks buy into.

Twitter also has spaces, a place where you can do a AMA or you can join others to be a part of the community. You need to get involved, immerse yourself into the community, Yes.. This takes time, effort & energy… that’s what makes the difference.

Follow others on Twitter and respond to them, get to know others, Don’t try and go from stranger to sale in 1 tweet, never gonna happen. be social, be interesting and be interested in others. Be consistent with this approach. Try and find 5-10 folks to reply to every day.

Create your 1st collection. Keep it small, say 20-50 pieces. Price it for very very little. The key is to start to get others to see your work, no.. you wont get rich from this collection.. its the start. The aim is to create your first 50 clients / ambassadors who love you.

If nothing is selling, ask yourself why? Have you got a clear identity? Who is your ideal client? Why would anyone buy your work? How do you want to make others feel when they buy your work? What emotions in your buyers are you hoping to get?

Test, trial and measure. If it ain’t working, try something new, something fresh, something different. Its about learning, continually learning, adapting, reviewing, refreshing and trying again.

Social media is a crowded place. Everyone wants your attention. That’s why its so difficult to get attention. The ones that are successful, spend their time, are consistently here, posting no matter what. Post and ask questions, ask how are others doing, ask for opinions.

Remember, be social. No one is interested in you, no one cares about you.. they only care about themselves. So, you have to care about them, invite them to chat, invite them to reply, reply to their posts, be helpful, retweet and share others, refer and help others.

Look to collaborate with others. Who else can you work with, where you both can benefit. Its tough on your own, its tough to keep going, find others to work and collaborate with.

Use hashtags. the popular ones on the topic that interest you and are relevant to your posts. Yes, you want to get the attention of the so called influencers, but merely replying to their posts in a similar way to the thousands of others, wont cut it.. be bold, be different.

Once you start to get some clients, keep in touch with them, remember stay social, they can and should be your greatest advocates. If you’ve sold 50, then your next collection can may be say 250.. slightly higher price maybe. Learn from what worked & repeat the formula.

I personally believe 2022 is the year that the small nft artists can really shine. But it takes time, effort, energy, patience and consistency. You can get there, not necessarily from your 1st try, it may be your 5th try.. Stick with it, nft’s are definitely here to stay.

Sell more NFTs with these Twitter tips.

Here are some Twitter tips to help you sell more NFTS’s. I get it, its tough to get noticed, its tough to get seen, Its tough to sell your NFT artwork. You can waste hours of your time getting no where. So, Here are some tips and advice that you can action immediately that will really help you.

Be Committed. You have to get the basics right. You would not open a shop and then leave the lights off, or have no stock to show others. You must set up your Twitter account to look as though you’re open. Add a bio photo, a written bio, your links to buy your art.

You also need to understand what being committed means as far as Twitter is concerned. You cant just turn up when you want to sell something. You cant just turn up and make a few tweets and expect to sell anything. It does not work like that. To make Twitter work for you, you need to want to do it. If you feel like Twitter is a chore, then Twitter is probably not for you.

Be Consistent. You need to show up on a very regular basis. A few tweets now and then, won’t produce anything. Consistency means showing up pretty much every day. The most successful folks on Twitter show up on Twitter come rain or shine.

Be Interesting. Too many NFT artists simply tweet buy my stuff. Frankly that aint interesting. You need to share more about you, your ideas, your vision, why you’re an artist, how you started, where you live, why you’re doing it and so on. People love to hear stories about others. Share photos of where you live, work, how you do your artwork, what selling a piece of art does for you and your family. Be more interesting..

Be Interested. People love to talk about themselves which is great, but spend time as well being interested in others. Ask them questions, have a chat with others, engage with others, share things with others, be interested in other peoples works of art.

Be Patient & Play the Long game. You cant just turn up and sell stuff. You need to be patient, It takes time. If you need sales today, and you’ve not been active on Twitter for some time, many of you are probably wasting your time.

Be Memorable. Sadly, too many people on Twitter are forgettable. They live in the sea of sameness. You need to be memorable, try and differentiate yourself from others. This can be done in what you talk about, what you share, being funny, being inspirational, sharing what you’ve had to overcome.

Be collaborative. Its tough doing all this on your own. Find others you can refer to, work with, share ideas with, refer their work, retweet and support each other. Yes, this takes time, it takes getting to know others.

Be Known, Like & Trusted. This is what you’re after. Being known and remembered for you and your style of work. Becoming liked & trusted by others. Again this takes time, and wont happen overnight. This goes back to being consistent and committed. You want to help others, support others, retweet and share others. This helps you to stand out and be liked. If no one is referring you and looking out for you, then you need to ask why?

Utilise Twitter to the Max. There’s a ton of opportunities on Twitter. You could start a Twitter Space. Its an audio on Twitter. Invite folks to hear you chat about your art, or anything else.. Helps to build up your visibility and credibility. Its also a great way to build up trust..

You could start a Twitter Chat. Invite guests to join you. You could do a weekly Twitter chat.

Twitter lists. Start a Twitter list and add all the members of your community into it. You can then create a search column and then see those folks and engage with them, share & retweet them and support them.

Twitter Giveaways. These seem to be very popular. Find others to do them for you, perhaps collaborate with others and do one for each other. If you find someone to do a giveaway for you, then a good idea is to reply to all of the people who replied to that post. Engage with them, helps to build trust.

Twitter Live. Twitter has a live video option. This is perfect for helping you to build credibility and trust. Share with them more about who you are, where you are, why you’re doing what you do, your vision, your ideas, you can also invite others onto your Live. In the description you can add some hashtags to make sure you get more visibility for your Live.

Each day, I see hundreds of Tweets of people asking to see NFT art.. You need to be posting your content in there. Make sure you’re following and adding all the relevant hashtags to your posts.

Discord is where you preach to the converted. Twitter is where you grow and build your audience and sell your stuff. To sell more on Twitter, you need to engage more. You need to stop posting non stop buy my stuff and be more social.

Yes, I know this is tough. Yes, I know this takes time and effort and energy. But that is the price you have to pay. Twitter is a free platform. But you need to put in the effort to reap any benefits.

NFT’s and Twitter chats

You want to grow your NFT and your community. One way is to start a Twitter chat. A twitter chat is basically people following a specific hashtag on a certain time and date.

To start a Twitter chat is super easy. Step 1 is to come up with a suitable specific hashtag. You cant own a hashtag, but you can search Twitter first to see if anyone else is using what you plan to use. You want something short and memorable.

Next, You need a time and day when you are going to start. You need to let everyone know in advance what that is and what the specific hashtag is to follow along and ask questions etc..

Some Twitter chats can have guests who answer questions, can be the host taking questions, but the key is to have some sort of agenda, otherwise it just turns into a chaotic 30mins of everyone tweeting at each other.

Following a Twitter chat can be a bit tricky especially if there’s a lot of people tweeting at the same time. You can of course set up a search column on your favourite place for example, Hootsuite or Tweetdeck.

But, you might want to check out Its been built to deal with Twitter chats. After logging in, you can post, reply and the best bit, pause the stream to answer and look at stuff.

The real benefit of starting a Twitter chat is that its public. Everyone on Twitter can see what you’re saying, people can see the hashtag and the retweets etc.. Your appealing your NFT community to others, surely thats what you want.

Discord is preaching to the converted. Yes, there’s a place for it. Its private. You want to chat about private matters. Thats great. But to grow your community you need something like Twitter and a Twitter chat can be a great use of your time. 30-60 mins of condensed action. Sounds good to me..

Mike Tyson buys a CoolCats NFT

Mike Tyson buys a CoolCats NFT

I know right how crazy is that? Who else has a CoolCats NFT.. Err that will be me…Boom.. NFT’s used to be for the nerds, geeks, Techies.. Its not any more. Its seriously starting to get motoring. Ok.. Mark so what.. What does that mean for me?

It means there is now a huge and growinig marketplace for you to potentially sell your creative stuff or buy stuff and make a few quid (maybe things go down as well)

Its still earlyish days. Who remembers the internet of 1995? Or Twitter in 2008? exactly.. You like me may have sat there & thought what a load of tosh this is. What possible use would I have for using this.

But then something happened, you thought.. I’ll check it out and learn about it.. to make an informed decision..

I’ve saved you a ton of time, learning & getting it all wrong & best bit.. its 100% FREE & Written in a way that your grandma would understand it. You will learn how to buy your first NFT, sell your first NFT and ideas on how to sell more of your NFT’s.. all easy peasy & super simple..

What are you waiting for? Download it today

Whats the cost to sell an NFT

What are the costs to sell an NFT? I recently sold an NFT. Here are the costs that I had to pay. I used Opensea which is a massive marketplace where you can buy and sell NFT’s. When you open an account there you will pay a one off registration or activation fee.

I paid around $7-8 for my account to be activated. You can then list and sell as many items as you like without paying any more fees (depending on how you sell your item) Its worth saying that fees can literally change from one minute to the next. They depend on how busy or not busy the miners are in verifying the transactions on the Blockchain.

When I sold my item, I had it as a fixed price item. I then paid the 2.5% commission to Opensea. No other fees. According to their website. Buyers pay the fees when they are selling a fixed price item. I recently bought an NFT. I paid around $4-$5 for that transaction. Sellers pay the fees when they’re accepting offers.

Please note, some of the links are affiliate links. I only recommend sites that I have personally used. It wont affect the price you pay. Cheers Mark

How to buy your first NFT

Here is your step by step guide to buying your first NFT. I’ve written this guide for those of us that are non techies, non geeks or nerds. I wanted it to be simple, easy and something your grandma could understand. Before you zoom off, here are the essential things that you will need.

You will need: A Digital Wallet, Ethereum as the Crypto currency on that wallet & An NFT marketplace to buy your 1st NFT.

Step1. You will need a Digital Crypto Wallet. I recommend the Coinbase Wallet (iOS and Android) Its free & Its what I have. Its secure, easy to use & best bit it fully integrates with the NFT market place later on. To create your Wallet wont take long. Its pretty much the ususal set up stuff. Thats step1 Done..

Step2. You now need to get Ether or Ethereum into your Coinbase Wallet. That is the Crypto currency that you will need to do all your NFT stuff. I used Coinbase Its an exchange where you change your ££ or $$$ into Crypto Currency. It has a website Coinbase or an App. I have the App. You will need to set up that account, and connect your Bank Account to the App. It may well take you 15-20 Mins to do this.

Once set up, you go to the Coinbase Exchange and you will exchange your ££ or $$$ into Ethereum. Its easy on the App. Hit the blue button at the bottom with the two arrows on. Then hit the Buy Crypto Tab. Select the Crypto you want to buy (Ethereum) ETH and then Select how much. I would suggest $50 or $100.

Why have I sugested these amounts. Everything you do on a Blockchain will cost you little bits of Crypto. It can add up. It can also add up to keep exchanging your £££ or $$$ for Crypto. So, do it in one go. You may need to confirm with your bank the transaction. Go back to the App, and the ETH or Etherem will now be in your account.

You never ever want to leave Crypto on an exchange. You need to transfer it to your Coinbase Wallet. Go to your Coinbase App, Hit the blue button with the two arrows in again, click on the send Crypto to another wallet button. Next You will need your ETH address. Go to your Coinbase Wallet. Hit Receive, Then Ethereum, then copy n paste the long line of numbers & letters, AND then paste that address into the ‘send to’ address on your Coinbase App.

You will get the Ethereum into your Coinbase Wallet in a few mins. Thats it, your now good to go. You have Your Ethereum, now you need somewhere to buy your NFT.

Step3. How to buy your NFT. You need to go to Opensea, Its a massive site full of NFT’s for sale & that you can buy. Its where I have my collections of NFT’s. When you go to their site, first thing you will need to do is connect your Coinbase Wallet. Thats super easy, choose the wallet to connect to, choose Coinbase Wallet, ‘Hit the sign’ buton on your phone & your connected.

Having connected my Coinbase Wallet to Opensea I was good to go. I found an NFT for sale & hit the buy button. Next I was signing on my Coinbase Wallet to agree to buy the NFT and pay the price. When you buy an NFT there will be fees to pay. The fees vary according to how busy the miners are who verify the transactions. I paid approx $4-$5 when I bought my NFT. If the fees are too high, I would cancel & come back another time.

You need to be prepared for extra costs in buying things. Thats the reality of the Blockchain. All this little extra costs can mount up. Moving money from an exchange costs, buying an NFT costs, moving money from one wallet to another costs.. Be aware of that. Within a few mins, the Ethereum had left my Coinbase Wallet and the NFT was in my Coinbase Wallet.

Buying an NFT should be a seamless and an easy experience. I am sure there are a million ways to buy an NFT. There are a ton of different NFT market places to try and a ton of different Digital Crypto Wallets to use. This is what worked for me. I wanted something that was not techie and fairly simple to use.

Having read this guide, you may feel that you want to test things out and buy an NFT. I have 2 NFT collections you can check out.

The Happy Green Bottle NFT. Each bottle is over flowing with love, happy thoughts, virtual hugs, good wishes for good health, inspirational messages, inner strength, together with a dash of wisdom. The Happy Green bottle would make a perfect gift for anyone feeling down or that needs some motivating.

Mark Shaws Collection of Tweets NFT This NFT is my finest collection of Tweets and includes my very first Tweet.

Please note, some of the links are affiliate links. I only recommend sites that I have personally used. It wont affect the price you pay. Cheers Mark

Should I freeze my NFT metadata

I use Opensea to buy and sell my NFT stuff. When you add a new item for sale, you get the option to freeze your metadata. so what exactly is freeing your metadata?

Freezing your metatdata will permanently lock and store your files on the Blockchain. This means that your item will be safely stored and will never be lost or go missing & cant be edited or changed.

On Opensea when you freeze your metadata the following information will be locked: The item name, the media file type, the description and the properties, levels & stats. All of this you added when adding a listing to the site. Unlockable content will not be frozen as that is only available to buyers of your NFT.

There is an Ethereum fee to freeze your metadata. Also be warned: Once frozen your content CANNOT BE EDITED OR REMOVED. Make sure you get it right. Once done it will tell you in the details tab that the metadata has been permanently locked.

How to sell more of your NFT’s and get more money

I use Opensea to buy and sell NFT’s. Its a huge marketplace full of NFT’s for sale and that you can buy. When you add your NFT for sale, one of the boxes you get is the Unlockable Content box. This box is super interesting and may well be a way that you can up your chances of selling your NFT & making more money from your NFT’s

Unlockable content is only content that the buyer of your NFT will get to see. This gives you the chance to really up your game & distinguish your NFT from thousands of others.

You can use this box to add all sorts of things. Only someone who has just bought your NFT will see it. You could offer to give buyers a free print, an article on how you made the artwork, links to your site, social media stuff, link to where a high res version of the file is stored. I use a free service called Pinata to host this file. You need to grab the url of the file and the CID number of the file and add them into the Unlockable content box. Also, it could be a special code to access an event, a code for an online community, a special bonus of some sort.

In my mind, the NFT’s that are super succesful seem to have one thing in common. They’re not just selling a digital piece of art. They’re selling access to a tribe, a community of likeminded others. A way for others to find others with similar interests. A way to bring the virtual digital world into the real life world.

Unlockable content gives you that ability. To add links, codes, special things in there that offer the buyer extra to just buying an NFT. Things that only buyers of your stuff get. This may well help you to sell more NFT’s and get better prices as well.