How to get more guest appearances

Being a guest on a Podcast is fantastic for getting you more visibility, more credibility, more exposure which may ultimately lead you to getting more business opportunities. But so many of you are making big mistakes when it comes to getting more guest opportunities. Here’s what you need to be doing

You need to get your own house in order frst. The Podcast host will want to see your social media footprint, blog site, website, speaker reel, other Podcasts that you have been on, books, Youtube channel and anything else that shows you. If most of these are non existant, blank, no profiles, no bios, no information, poor quality, then why would any Podcast Host want you on their show. 

Remember at the end of the show, the Podcast host will ask you “where can people find out more about you” This is your huge chance to get more visibility, more website or blog traffic, more book sales, more speaker opportunities. Few hosts will invite you on with a poor online or non existent online presence. 

Why would you not want a blog or website. Its the place you can all home. Its the place you can grow your own mailing list and write about the topics that interest you. Social media is someone elses playground. If you need a host for your blog, check out Cloudabove or Bluehost.

Listen to their Podcast: This seem super obvious  but so few of you actually take the time to listen to the podcast. You’ve got to listen to it. How can you possibly know if you’re a good fit for the show if you’ve not listened to the odd episode. 

By listening to it you will get an idea of the format, what the topics discussed are, what the host is like, their style, personality and whether or not you would be a good fit. 

By listening as well, it gives you the perfect way to message the host by actually talking about episodes that you’ve listened to. Perhaps you have an alternative or opposing view? Perhaps your book has more info on that topic. It also gives you a chance to hear other guests. If you know some of the other guests, why not ask them to refer you to the host. 

Most of you are too woolly when you are going after hosts. You’re not specific enough with what sort of Podcasts you want to be on. What specific topics can you talk about. The key is to be really specific with what you want to be on & why. What do you bring to the party? Why should you be on their Podcast & more importantly whats in it for their listeners.

All the Podcast host cares about is their listeners. They dont care about your book or speaking career. How will you make their show better? How will you make more people want to listen to that show? Can you give advice that their listeners can implement immediately after listening to their show. 

Stop messaging hosts that you have no clue if you’re a good fit, done no research on them, not listened to their shows, dont know if the topics of your expertise are a good match. You simply make yourself look stupid & desparate.

As I mentioned earlier, most Podcast Hosts will want evidence of your expertise. They will want to see your books, speaking gigs, blog or website, social media footprint, Youtube channel and so on. You should be showing this off to the max. Give them links to all the relevant things. Make it easy for them to find info on you.  

How about having a dedicated page on your blog or website? How about having a 1-pager specifically talking and highlighting your achievements & why you’re a top guest to have on. Tons of folks want to be guests, Its time to up your game in terms of marketing yourself. 

The equipment you use. If you have gone out and bought a microphone & podcasting equipment I would tell the host. Its not essential you buy anything as long as you remember Podcasting is all about the sound. Few will want to have you as a guest if the sound quality is poor. If you’ve bought equipment it tells the host that your more than just a hobbyist. If you have not and want to sound more like a pro here’s a few Microphones that are highly recommended

Here’s an idea: Record a 2-3min audio clip of you. Add it to say SoundcloudAnchor.fm which are both free or just on your mobile phone. Tell Hosts on that audio clip, why you want to be on their show, what you bring to the party, your expertise, what in it for them & their listeners. This audio does 2 things. It answers all the hosts questions & lets them hear you. You can then email them the file or give them the link to listen to it. 

Please note some of these links are affiliate links. If you choose to buy one of these products, Mark Shaw will earn a small commission. It will help keep the lights on at Mark Shaw HQ. It will not affect the price you pay.

Podcast Hosts: Ideas to get more listeners

This post is all about getting you more listeners. I recently wrote this post with the biggest reasons why you may well be losing listeners. Have a read of that post. 

Here are some ideas on how to get more Podcast listeners. My advice is simple, spend more time marketing your Podcast than you did making it. No one will just show up & listen to it, you need to be actively promoting & marketing it.

Tell the Universe: Start with the easiest things. Tell everyone, shout from the rooftops to everyone you have a Podcast, add it to your email signature, bio’s on all your social media channels, tell your friends & networks to rate review & subscribe to it, email everyone customers & clients.

Make sure your Podcast is listed with as many directories as possible. Without doubt make sure you’re on Apple Podcasts (iTunes in old money) Spotify and Google Podcasts. 

Once you’ve made a recording, you should really add a blog post and the episode to your own blog or website. Most podcast hosts will give you the embed code so you can easily add it. If you’ve not got a Podcast host – Try Buzzsprout they’re great.

Create a Blog for your Show: You really need to create a blog for your Podcast. Somewhere where you can call home. You can then embed episodes on there, add content, add other info about you, products and services. If you’ve not got a blog, try Cloudabove or Bluehost to host it. Both are fab.

Add the show notes to your blog or website. This is great for seo purposes. but can be a real time hassle. Try Otter.ai or Rev.ai who both do AI speech recognition. Simply upload your episode and within a few minutes it will be fully transcribed for you. You will need to edit it and look for errors.

Short of time? Try repurpose.io Itsan easy-to-use automation platform that helps Podcast hosts maximise their exposure by posting audio content to other social media platforms without spending hours doing it. 

Post to other social media platforms So you’ve got your audio episode, you now want to post it to other social media platforms. Try Headliner.App It will take the audios that you have done & allow you to make audiograms to post on your different social media channels. 

Create Snippets: Create 30-60 secs snippets of each episode so you can post them and you can ask your guests to post them as well. You can use Headliner.App to help you do this, or if you use Buzzsprout they have a great free audio snippet creation tool.

Create a mailing list: You can then message people when a new episode goes live, ask for feeback on episodes, ask for ideas on future topics, get to know your listeners better, and of course, it helps you build a deeper relationship with them if you ever wanted to promote your products or services. 

If you’ve not got a mailing list, try MailerLite Spotaguest has an email list. I use them to run it and they really make it all very very simple & will help you get the very best open rates that you can. Remember, you dont own anything on social media. Thats someone elses playground. 

Whats Trending? Use Google Alerts & Twitter to find what trending, whose talking about what. Why? because your podcast may well have episodes on that topic, may have advice & info on that topic, may have a guest on that topic. 

Finally.. Guest on other peoples Podcasts. This really is one of the very best ways to get more listeners. Get yourself on other Podcasts that have a similar audience to yours. 

Please note some of the links in this post are affiliate links. If you choose to buy one of their products or plans, Mark Shaw will earn a small commission. It will help keep the lights on at Mark Shaw HQ. It will not affect the price you pay.