How to get more radio interviews as an expert guest

> You need to be available often at short notice

> You need to take radio interviews seriously

> You need to thoroughly prepare

> You need to stop trying to wing it

> You need to be highly opinionated about your expertise

> You need to make your points fast & without waffling

> You need to have a great personality

> You need to understand how radio differs

> You need to avoid many of the common mistakes

> You need to learn how to max the interview process

> You need to learn the major do’s & dont’s of an interview