> You need to be available often at short notice
> You need to take radio interviews seriously
> You need to thoroughly prepare
> You need to stop trying to wing it
> You need to be highly opinionated about your expertise
> You need to make your points fast & without waffling
> You need to have a great personality
> You need to understand how radio differs
> You need to avoid many of the common mistakes
> You need to learn how to max the interview process
> You need to learn the major do’s & dont’s of an interview