How to smash a radio interview as an expert guest

> Prepare.. Most folk think they can just wing it
> Take it seriously.. Most dont.
> Dont waffle, radio is not a place for long winded stories
> Get to the point fast, prepare bullit points of your answers
> Be highly opinionated. You’re the expert.. Act like it
> Dont be a Monotone Mike or a boring Barry
> Stop trying to non stop promote your book
> Make sure your online presence is up to date
> Dont be frightened to steer the conversation
> Have solutions & ideas as well as what the problems are
> Keep things simple
> Dont use acronyms
> Remember who your audience are