As a speaker one of the skills you need to learn is how to get your points across quickly without waffling whilst keeping your audiences attention.
One of the things that really helped me with this was being a regular expert guest on radio shows.
There are many reasons to be a regular guest on radio shows. Its fantastic for demonstrating your expertise & knowledge, getting more visibility, more credibility, more exposure which will lead to getting better quality clients.
It will also massively help you to develop clarity on getting across to others your opinions, points, thoughts & ideas.
When you’re on a radio show you may only have 5-10 mins to explain a topic, answer questions, give ideas and opinions.
You need to be able to get to the point fast, no waffling, no padding, no rambling, whilst keeping their attention.
This skill to explain things fast, concisely and to make it so that your grandma can understand it will certainly be a very valuable skill when delivering any form of public speaking.
Far too many speakers waffle, pad things out, go off on tangents and in so doing so lose their audience.
Over the years I have done well over 230+ Radio & TV interviews. It was fantastic for my career.
If you’re looking for a cheap way to massively move you up the credibility stakes, then being a regular radio show guest is definitely one you should consider.
Being on the radio will challenge you & will benefit you. You will need to learn new ways of explaining things, new ways of answering questions, along with some major do’s and dont’s.
The biggest mistake most of you will make is expecting the show host to be fully up to speed on why you’re on the show.
You’ve been interviewed by a researcher. They want to make sure you are an expert on a specific topic. They will discuss with you the topic the show is on.
And then you get on the actual show, the host literally knows your name and what the next few minutes of the show is about. Thats it. The host can then take you down all sorts of roads & paths that you’re not prepared for.
The mistake is to think the host knows what the topic is all about.
You’re now live on the radio and being taken down roads & paths that you’re not prepared for. There’s no time to look things up.
This is when things can go badly wrong. Your job is to get it back on track. Get it back to what you know, what your expertise is on & why you think you’re on the show.
Being a regular on radio shows can and should be great in terms of getting you more visibility, more credibility and more exposure. It will get you better quality of clients. But there are lessons you need to learn to get the most from the experience.